Adoption campaigns

National Adoption Week 2024

This year’s campaign showcases adoption journeys of all kinds, as well as the people who are there along the way — from foster carers and social workers to birth families and the adoption community.

This National Adoption Week we’re highlighting adoption journeys of all kinds and showing that the road to a family is not always a traditional one. We’re also shining a light on  all the people who play an important part of someone’s lifelong adoption journey.

The campaign raises awareness of modern adoption and showcases the diversity of adoptive families today.

Watch our short video: 'The journey'
Watch our short video: ‘The journey’

Reasons to adopt

Key points

  • There’s been a 22% increase in the number of children with a plan for adoption not yet matched with an adoptive family since last year.
  • There are now more children yet to be placed with a family, than there are approved adopters waiting to be matched with a child.
  • With fewer potential adopters coming forward, children of all ages are facing delays of over 18 months to find their forever home.
  • For parents, the journey to adoption may be smoother than is often believed. One in four adoptive families were approved within six months of registration, while 18 per cent of approved adoptive families had a child matched with them within three months.

Can you provide a family home?